PARAMOUNT MORTGAGE - LENDER'S BLOG Top Things A Listing Agent Won't Tell Sellers, (But Really Should...) September 11th, 2009 11:44 AM Top Things A Listing Agent Won't Tell Sellers, (But Really Should...) Carl Medford, Agent in Fremont, CA We've all been there. Sometimes you just want to tell your clients what you really think, but common sense and manners stop you dead in your tracks. Carl Medford, an agent in Fremont, CA talks to a lot of Realtors. Here are some of Medford's top things listing agents want to say, but don't. "And, I didn't make ANY of this up," states Medford. "I know it's hard to believe, but as professional Realtors, we actually do know more about selling your house than you do." You might be an engineer, doctor, lawyer or tribal chieftain ... but as a licensed, highly trained full-time Realtor, we do this all day long every day. We'd never presume to tell you how to do your job, and we really don't like it when you presume to know more about selling houses than we do. "You have a nice house, but it's not anything really special." As Realtors, we see hundreds and hundreds of homes every year and trust me, yours is ... ok. There is absolutely no reason it should be priced higher than other comparable homes in the area. In fact, it should actually be priced a bit LESS to sell. "Your upgrades don't deserve the extra amount you want added to the price." We're glad you've added crown molding everywhere, and paid for Ralph Lauren suede paint, and new carpet. Your new toilet seats are great. However, none of your upgrades add a single penny's value to your home. In this economy, new windows, and nice flooring should be considered standard. Buyers today demand designer kitchens with custom cherry cabinets, recessed halogen lighting, new upscale appliances, solid granite counters, upgraded baths with Jacuzzi tubs and more. "I know what you think your house is worth." Now get real! The seller doesn't set the price, the market does. And the simple truth is that lower priced homes sell while higher priced homes sit and sit and sit. "We have some issues with your decorating" The CalTrans orange room has to be repainted, and the lime green one too. While you are at it, get the midnight blue room as well. Whatever were you thinking? Did you scrounge through the "oops" bin at Home Depot for leftover paint? "What is that smell?" Whatever it is... it's gotta go. Please don't cook with curry until you are in your new home. Or, fry fish right before people come to see your home. Or, smoke cigarettes, especially those funny hand-rolled ones. We phoned and confirmed our 11:00 a.m. appointment, rang your doorbell, knocked very loudly, and announced ourselves as we entered your home." So, please get out of bed before we get to your bedroom. Put some clothes on when you do! "We're worth our commission, every penny of it." Selling a house is actually hard work. And, for those of us who market extensively, it costs a lot of money that we pay out of pocket up front. You really do get what you pay for. Link: Top Things Posted by Customer Service on September 11th, 2009 11:44 AMPost a Comment (0) * Name: * Email Address: URL: Comment: Type the characters you see in this picture, click "Submit" when finished.   This helps us prevent automated programs from posting comments and sending spam. * Name: * Email Address: Address: City: State: Zip:   This helps us prevent automated programs from creating bogus contacts and adding them to your contacts database.

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Paramount Bond & Mortgage Co., Inc. • NMLS ID: 67856
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Paramount Mortgage Company: Missouri NMLS ID: 67856 • 347 N. Lindbergh Blvd., St. Louis, MO 63141 • Phone: (314) 372-4300  • Toll-Free: (800) 735-5957 • Fax: (314) 372-4399  Branch Offices – Florida: Florida NMLS ID: 67856 •  4511 North Himes Ave., Suite 200, Tampa, FL 33614 • (813) 449-4260 • Fax: (888) 258-0619   California: California ID: 41310735850 • Canoga Ave, Suite 400, Woodland Hills, CA 91364  • Phone: 818-710-7165  PMC Mortgage Washington: Washington ID: CL-67856 • 14205 SE 36th Street, Suite 100, Bellevue, WA 98006 • Phone: (425) 637-0700  • Fax: (425) 671-5488   PMC Mortgage Idaho: Idaho ID: MBL-7528 • 1875 N. Lakewood Dr., Suite 102, Coeur d'Alene, ID 83814 • Phone: (208) 765-5626 • Fax: (208) 667-2766  State Licences: Texas: SML 50448 • Illinois: MB 0006371